FAQ

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To register your BreadTalk Rewards physical card, you may follow the steps below:

  1. Download the BreadTalk Rewards Mobile App on Apple App store or Google Play store
  2. Register for an account
  3. Select “My Account” on your Mobile App
  4. Click on “Link Existing Card”.
  5. Key in the 16 digit card number and 8 digit security code (hidden under the silver foil) found at the back of the physical card.
  1. To reset your password, go to the login page on the Web Portal/ Mobile App and click on “Forget Password” to request for a password reset. An email will be sent to your registered email address to facilitate the password reset.
  2. If you have not keyed in your email address during registration, please write in to friends@breadtalk.com to seek assistance.


Upon successful registration and with a minimum of one (1) transaction made on your account, you can start enjoying secured cashless payments, value deals and keep track of your rewards at your fingertips!

In addition, you will also be entitled to the following welcome treats* and privileges:

  1. 1-for-1 Bun e-Voucher from BreadTalk1;
  2. 1-for-1 Kopi e-Voucher from Toast Box2;
  3. Birthday Privileges^; and
  4. Seasonal Deals

*Limited to one (1) set of welcome treats per member.
Each e-Voucher is valid for one-time use only and must be redeemed within the first month upon successful registration.
1. Applicable for redemption of regular buns priced at $2.30 and below, excluding promotional or set menu items.
2. Applicable for redemption of small hot beverages only. For other serving sizes or cold beverage selections, a top up is required.

If you have an existing physical card, you may follow the steps below:

Mobile App

  1. Download the BreadTalk Rewards Mobile App on Apple App store or Google Play store
  2. Register for an account
  3. Select “My Account” on your Mobile App
  4. Click on “Link Existing Card”.
  5. Key in the 16 digit card number and 8 digit security code (hidden under the silver foil) found on the back of the physical card.

Web Portal

  1. Go to BreadTalk Rewards Web Portal https://www.breadtalkrewards.com/
  2. Register for an account
  3. Select “My Wallet”
  4. Click on “Link Card to Profile”
  5. Key in the 16 digit card number and 8 digit security code (hidden under the silver foil) found on the back of the physical card.

Once your card has been linked successfully, the 1-for-1 welcome e-Vouchers will be credited into your account instantly.

Once your card has been linked successfully, the 1-for-1 welcome e-Vouchers will be credited into your account instantly.

The Stored Value in your BreadTalk Rewards physical card/e-card will expire in two (2) years from the date of your last Stored Value top-up ($30/$50/$100) or purchase of Toast Box Kopi e-Package ($19.80). To extend the validity of the physical card/e-card, you are recommended to either perform a Stored Value top-up regularly or purchase our Kopi e-Package to extend the validity of your BreadTalk Rewards physical card/e-card.

For example:

You own a physical card/e-card expiring on 20 Jan 2022.

Scenario 1:

You made a purchase of an $19.80 Kopi e-Package with the physical card/e-card on 4 Jan 2022, the expiry of the physical card/e-card will be extended to 3 May 2022.

Scenario 2:

You made a Stored Value top-up of $30/$50/$100 to the physical card/e-card on 10 Jan 2022, the new expiry of the physical card/e-card will be 9 Jan 2024.

*Updated on 5 May 2022: Note that Stored Value top-up or purchase of Kopi e-Package must be done BEFORE the expiry date of your physical card/e-card for the extension of your card validity.

Toast Box Kopi e-Package has a validity period of four (4) months from the date of purchase. Seasonal e-Packages have a shorter validity, which will be governed by the terms and conditions of the promotions. Members are encouraged to check the validity of the e-Vouchers via the BreadTalk Rewards Mobile App or BreadTalk Rewards Web Portal from time to time to ensure you get to redeem them before they expire.


The BreadTalk Rewards physical card should be treated like a cash card. It cannot be replaced if lost, stolen or destroyed and you are encouraged to report the loss immediately. BreadTalk Rewards will not be liable for the Stored Value or e-Vouchers lost in the interim before the lost report is made. To report loss of card, kindly call our hotline at (+65) 6602 8113 for assistance from Monday to Friday, 9am to 6pm excluding PH and eves of PH or write in to friends@breadtalk.com.

Alternatively, if you have registered and linked your BreadTalk Rewards physical card to your account, you may login to your Mobile App and select “Report Lost Card” under the “Profile Page”.

Upon successful notification of your lost card, your card will be suspended with immediate effect and our friendly service personnel will be in touch with you within the next 3 to 5 working days from the date of reporting.

BreadTalk Rewards physical card/e-card can be purchased at more than 100 BreadTalk and Toast Box stores* in Singapore or via the BreadTalk Rewards Mobile App or BreadTalk Rewards Web Portal at www.breadtalkrewards.com.

*Participating stores in Singapore: All BreadTalk stores except Jewel Changi Airport and All Toast Box stores except Jewel Changi Airport, Marina Bay Sands, 313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3, Wisma Atria and Lot One.

Getting Started

A loyalty program that allows users to enjoy exclusive benefits and privileges when they shop or dine at the participating BreadTalk or Toast Box stores* in Singapore. Top it up with Stored Value and enjoy convenient payment for your purchases.

*Participating stores in Singapore: All BreadTalk stores except Jewel Changi Airport and All Toast Box stores except Jewel Changi Airport, Marina Bay Sands, 313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3, Wisma Atria and Lot One.

BreadTalk Rewards physical card/e-card can be purchased at more than 100 BreadTalk and Toast Box stores* in Singapore or via the BreadTalk Rewards Mobile App or BreadTalk Rewards Web Portal at www.breadtalkrewards.com.

*Participating stores in Singapore: All BreadTalk stores except Jewel Changi Airport and All Toast Box stores except Jewel Changi Airport, Marina Bay Sands, 313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3, Wisma Atria and Lot One.

BreadTalk Rewards physical card/e-card can be used at all participating BreadTalk and Toast Box stores in Singapore, excluding Jewel Changi Airport, Toast Box at Marina Bay Sands and outlets in Food Republic, Food Opera and Food Junction (313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3, Wisma Atria, Lot One).

Your BreadTalk Rewards membership account will not expire but your physical card/e-card will expire in 2 years from the date of purchase. Should there be no further Stored Value top up made to the physical card/e-card within the validity period, the physical card/e-card will expire.

Registration

To register your BreadTalk Rewards physical card, you may follow the steps below:

  1. Download the “BreadTalk Rewards” Mobile App on Apple App Store or Google Play Store
  2. Create a new Account and Sign In
  3. Select “My Account” on your Mobile App
  4. Click on “Link Existing Card”.
  5. Key in the 16 digit card number and 8 digit security code (hidden under the silver foil) found at the back of the physical card.

By linking your physical card to your BreadTalk Rewards Mobile App/ Web Portal account, you will be able to perform the following actions with a breeze:

  1. Monitor your Stored Value/e-Vouchers balance and expiry in your physical card closely.
  2. Protect the Stored Value/e-Vouchers in your physical card in case it gets lost or stolen.
  3. Enjoy convenient payment modes for your purchases in store.
  4. Get notified on the latest promotions/deals.
  5. Get your e-Package purchase or Stored Value top-up instantly loaded into your card anytime, anywhere.

After you have linked your physical card to your account, your physical card will be duplicated into an e-card and stored in your Mobile App/Web Portal account. Both physical card and duplicated e-card will have the same e-Voucher/Stored Value balance and you can use either the physical card or e-card for payment in store.


You may choose to keep the physical card as it will come in handy in the event if you have forgotten your login details for your Mobile App/Web Portal account or if you have issues accessing your account.

Each member can only register for one BreadTalk Rewards membership account.

General Enquiry

If you have keyed in your date of birth incorrectly, please write in to friends@breadtalk.com, and include any form of documentation showing your Name and Date of Birth to request for an amendment.

To update your mobile number, please write in to friends@breadtalk.com to request for the amendment.

Unfortunately, the account is non-transferrable.

We would strongly discourage the sharing of any account with another party, as it will be difficult for you to keep track of your e-Voucher or Stored Value usage and purchase.

To reset your password, go to the login page on your Web Portal/ Mobile App and click on “Forget Password” to request for a password reset. An email will be sent to your registered email address to facilitate the password reset.

If you have not keyed in your email address during registration, please write in to friends@breadtalk.com to seek assistance.

You may call (+65) 6602 8113 from Monday to Friday, 9am to 6pm excluding PH and eves of PH or write in to friends@breadtalk.com to seek assistance.

Yes, you can do so by following the steps below:

Mobile App

  1. Download the “BreadTalk Rewards” Mobile App on Apple App Store or Google Play Store
  2. Create a new Account and Sign In
  3. Select “My Account” on your Mobile App
  4. Click on “Link Existing Card”
  5. Key in the 16 digit card number and 8 digit security code (hidden under the silver foil) found at the back of the physical card.
  6. Once both cards have been successfully linked, select “Merge Card” to combine the existing stored value/ e-Vouchers into 1 card.

Web Portal

  1. Go to www.breadtalkrewards.com
  2. Create a new Account and Sign In
  3. Select “Manage Cards”
  4. Click on “Link Existing Card”
  5. Key in the 16 digit card number and 8 digit security code (hidden under the silver foil) found at the back of the physical card.
  6. Once both cards have been successfully linked, select “Merge Card” to combine the existing stored value/ e-Vouchers into 1 card.

Kindly note that you are required to perform this merging action multiple times if you have more than 2 cards

Only the physical card that you have selected to merge will be usable and it will combine all Stored Value/e-Vouchers present in the cards merged. The other physical card(s) which have been merged into your selected card will no longer be usable.  

We do understand you may misplace your physical cards at times and proceed to make multiple physical card purchases in store in times of need. This feature will allow users the flexibility of managing the different Stored Value in the different cards/e-cards.

Kindly note that once the physical card is linked to your BreadTalk Rewards Mobile App account, all active e-Vouchers shown in your account will be accessible across all your physical cards/e-cards. Please ensure you do not lose your physical card once you have linked to your Mobile App account as the party who picked up your lost card will be able to redeem all your e-Vouchers in your account or the Stored Value in the lost card.

Yes, you may send your enquiries to friends@breadtalk.com and a dedicated personnel will assist you with the purchase.

You can make the purchase in 4 simple steps:

  1. Send in your request to friends@breadtalk.com and provide the following details:
  1. Preferred e-Package (Kopi e-Package) OR Stored Value ($30/$50/$100)
  2. Choice of physical card OR e-card
  3. Preferred Quantity
  4. Company Name
  5. Company Address
  6. Company Contact Person
  7. Credit Card Details (if required)
  1. An e-invoice will be generated and send across to you within 5 working days.
  2. Upon receiving the e-invoice, you may make the payment via bank transfer or credit card.
  3. Once the payment is completed, the physical cards/e-cards will be dispatched to you within 10 working days.
  1. For physical cards, you can opt to collect them at BreadTalk iHQ or request for courier service. Complimentary courier service will be provided for purchase orders valued above $1,000, otherwise a $30 courier fee will be charged.
  2. For e-cards, you can opt to receive them in the form of a password protected pdf or excel sheet.

The BreadTalk Rewards physical card should be treated like a cash card. It cannot be replaced if lost, stolen or destroyed and you are encouraged to report the loss immediately. BreadTalk Rewards will not be liable for the Stored Value or e-Vouchers lost in the interim before the lost report is made. To report loss of card, kindly call our hotline at (+65) 6602 8113 for assistance from Monday to Friday, 9am to 6pm excluding PH and eves of PH or write in to friends@breadtalk.com.

Alternatively, if you have registered and linked your BreadTalk Rewards physical card to your account, you may login to your Mobile App and select “Report Lost Card” under the “Profile Page”.

Upon successful notification of your lost card, your card will be suspended with immediate effect and our friendly service personnel will be in touch with you within the next 3 to 5 working days from the date of reporting.

To unsubscribe from our mailing list, you may follow the steps below -

Mobile App

Select “Profile” in your Mobile App account to update your communication preferences by de-selecting “EDM subscription” or “SMS subscription”

Web Portal

  1. Sign in to your Account on the BreadTalk Rewards Web Portal https://www.breadtalkrewards.com/
  2. Update your communication preferences by de-selecting “EDM subscription or “SMS subscription”

Benefits and Privileges

Upon successful registration and with a minimum of one (1) transaction made on your account, you can start enjoying secured cashless payments, value deals and keep track of your rewards at your fingertips!

In addition, you will also be entitled to the following welcome treats* and privileges:

  1. 1-for-1 Bun e-Voucher from BreadTalk1;
  2. 1-for-1 Kopi e-Voucher from Toast Box2;
  3. Birthday Privileges^; and
  4. Seasonal Deals

*Limited to one (1) set of welcome treats per member. Each e-Voucher is valid for one-time use only and must be redeemed within the first month upon successful registration.
1Applicable for redemption of regular buns priced at $2.30 and below, excluding promotional or set menu items.
2Applicable for redemption of small hot beverages only. For other serving sizes or cold beverage selections, a top up is required.

^Only valid for use during birthday month

With the BreadTalk Rewards program, you will be able to access the following value deals:

  1. Toast Box Kopi e-Package1
  2. Seasonal e-Packages2

Both BreadTalk and Toast Box e-Packages are valid for four (4) months from the date of purchase. Seasonal e-Packages will come with a shorter validity, governed by the terms and conditions of the promotion at the time of launch.

1. Kopi e-Package includes 12X Kopi e-Vouchers which can be used to redeem any small hot beverages. For other serving sizes or cold beverage selections, you will be required to pay a top up.

2. The terms and conditions for Seasonal e-Packages will be different from time to time. Please refer to our BreadTalk Rewards Web Portal to view the full terms and conditions.

If you have an existing physical card, you may follow the steps below:

Mobile App

  1. Download the BreadTalk Rewards Mobile App on Apple App store or Google Play store
  2. Register for an account
  3. Select “My Account” on your Mobile App
  4. Click on “Link Existing Card”.
  5. Key in the 16 digit card number and 8 digit security code (hidden under the silver foil) found at the back of the physical card.

Web Portal

  1. Go to BreadTalk Rewards Web Portal https://www.breadtalkrewards.com/
  2. Register for an account
  3. Select “Manage Cards”
  4. Click on “Link Existing Card
  5. Key in the 16 digit card number and 8 digit security code (hidden under the silver foil) found at the back of the physical card.

Once your card has been linked successfully, the 1-for-1 welcome e-Vouchers will be loaded into your account.

Each member will only receive one (1) set of Welcome e-Vouchers regardless of the number of physical cards/e-cards linked to the account.

You may not have linked your physical card successfully or you may have already redeemed your e-Vouchers in store. For assistance, please call (+65) 6602 8113 from Monday to Friday, 9am to 6pm excluding PH and eves of PH or write in to friends@breadtalk.com to enquire.

Unfortunately, there is no point issuance for any top up but you get to enjoy the convenience of cashless payment in store.

Promotions

You can get the promotional updates from our BreadTalk Rewards Web Portal at www.breadtalkrewards.com. Alternatively, you may subscribe to receive EDM/SMS notifications by following the steps below –

Mobile App

  1. Download the BreadTalk Rewards Mobile App on Apple App store or Google Play store
  2. Register for an account
  3. Select “EDM subscription and “SMS subscription” during registration in order to receive promotional updates via Email and SMS respectively. You will also receive In-App push notifications if you have downloaded the Mobile app.

If you already have an existing account, you may go to “Profile” in your Mobile App Account to update your communication preferences.

 

Web Portal

  1. Go to BreadTalk Rewards Web Portal https://www.breadtalkrewards.com/
  2. Register for an account
  3. Select “EDM subscription and “SMS subscription” during registration in order to receive promotional updates via Email and SMS respectively.

Stored Value


The Stored Value in your BreadTalk Rewards physical card/e-card will expire in two (2) years from the date of your last Stored Value top up ($30/$50/$100) or purchase of Toast Box Kopi e-Package ($19.80). To extend the validity of the physical card/e-card, you are recommended to either perform a Stored Value top up regularly or purchase our Kopi e-Package to extend the validity of your BreadTalk Rewards physical card/e-card.

For example:

You own a physical card/e-card expiring on 20 Jan 2022.

Scenario 1:

You made a purchase of an $19.80 Kopi e-Package with the physical card/e-card on 4 Jan 2022, the expiry of the physical card/e-card will be extended to 3 May 2022.

Scenario 2:

You made a Stored Value top up of $30/$50/$100 to the physical card/e-card on 10 Jan 2022, the new expiry of the physical card/e-card will be 9 Jan 2024.



*Updated on 5 May 2022: Note that Stored Value top up or purchase of Kopi e-Package must be done BEFORE the expiry date of your physical card/e-card for the extension of your card validity.

Top ups and e-Package purchases can be made at any of the participating BreadTalk/Toast Box stores* in Singapore or via the BreadTalk Rewards Mobile App or Web Portal at www.breadtalkrewards.com.

*Participating stores in Singapore: All BreadTalk stores except Jewel Changi Airport and All Toast Box stores except Jewel Changi Airport, Marina Bay Sands, 313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3, Wisma Atria and Lot One.

BreadTalk Rewards is not obliged to provide any extension to the expired Stored Value and will not be liable to refund any expired Stored Value not redeemed due to any personal reasons. You are encouraged register for an account on www.breadtalkrewards.com or download the BreadTalk Rewards Mobile App to monitor your Stored Value balance and expiry regularly. If you have keyed in your email address during account registration and subscribed to our mailers, you will be notified via email when your Stored Value is expiring.

For In-Store Purchases*
VISA / MasterCard / GrabPay / Cash / Nets / BreadTalk Rewards Stored Value
*Payment methods may differ in selected stores.

For Mobile App/Web Portal Purchases
VISA / MasterCard/Stored Value/NetsClick

e-Vouchers

Toast Box Kopi e-Package has a validity period of four (4) months from the date of purchase. Seasonal e-Packages have a shorter validity, which will be governed by the terms and conditions of the promotions. Members are encouraged to check the validity of the e-Vouchers via the BreadTalk Rewards Mobile App or BreadTalk Rewards Web Portal from time to time to ensure you get to redeem them before they expire.

You can view the validity of your e-Vouchers by registering for an account on the BreadTalk Rewards Web Portal www.breadtalkrewards.com or by downloading the BreadTalk Rewards Mobile App under “Voucher Wallet”. Members are encouraged to monitor the validity of your e-Vouchers closely and redeem them before the expiry date.

BreadTalk Rewards is not obliged to provide any extension to the expired e-Vouchers and will not be liable to refund any expired e-Vouchers not redeemed due to personal reasons. As our system currently do not provide reminder notifications for any expiring e-Vouchers, users are encouraged to login to their account regularly to monitor the validity of the e-Vouchers via the BreadTalk Rewards Mobile App or BreadTalk Rewards Web Portal from time to time to ensure you get to redeem them before they expire.

Transaction/Report of Fraud

You can view your Transaction History by registering for an account on the BreadTalk Rewards Web Portal www.breadtalkrewards.com or by downloading the BreadTalk Rewards Mobile App.

You may click on “Transaction History” on the BreadTalk Rewards Web Portal or Mobile App, to view your transaction history. Kindly note that you can only view transactions of the last 12 months. To request for transactions above the 12 months period, you may write in to friends@breadtalk.com for assistance.

To file a dispute on a transaction, you may write in to friends@breadtalk.com or contact us at (+65) 6602 8113 for assistance from Monday to Friday, 9am to 6pm excluding PH and eves of PH with the following information:

  • Date of transaction
  • Outlet visited
  • 16 digit BreadTalk Rewards card number
  • Dispute Amount
  • Transaction/Receipt Number (if any)

You are required to file the dispute within 30 days from the date of transaction. For transactions that had passed the 30 days grace period, the available assistance we could render may be limited.

Mobile App Error/Card Issues

Your physical card/e-card is suspended because you might have clicked on “Report Lost Card” on the BreadTalk Rewards Web Portal/ Mobile App. If you have clicked on the button by accident, please write in to friends@breadtalk.com or contact us at (+65) 6602 8113 from Monday to Friday, 9am to 6pm excluding PH and eves of PH to request for re-activation.

An expired physical card/e-card is not renewable. If you wish to continue using the balance e-Vouchers in the expired physical card/e-card, please follow the steps below:

  1. Purchase a physical card from the participating BreadTalk or Toast Box stores OR purchase an e-card via the BreadTalk Rewards Mobile App
  2. Write in to friends@breadtalk.com and provide the following details
  1. 16 digit Card number of your new physical card and expired card OR
  2. Registered mobile number with BreadTalk Rewards and 16 digit card number of your new physical card/e-card
  1. Our friendly service personnel will assist you with the transfer of the balance Stored Value/e-Vouchers if they have not expired.

*Participating stores in Singapore: All BreadTalk stores except Jewel Changi Airport and All Toast Box stores except Jewel Changi Airport, Marina Bay Sands, 313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3, Wisma Atria and Lot One.

To extend the expiry of your physical card/e-card, please proceed to either:

  1. Make a Stored Value top up to your physical card/e-card (available in $30/$50/$100) before your card expiry date. Your card expiry will be extended for two (2) years.
  2. Make a purchase of Toast Box Kopi e-Package ($19.80) on your physical card/e-card before your card expiry date. Your card expiry will be extended for four (4) months.

You may do the purchase or top up at participating BreadTalk or Toast Box stores in Singapore. Alternatively, you may download the BreadTalk Rewards Mobile App on Apple App store or Google Play store via the BreadTalk Rewards Mobile App or through the participating BreadTalk or Toast Box stores* in Singapore.

E-Gift

You are encouraged to make the purchase via the e-Gift feature on your BreadTalk Rewards Mobile App and key in the recipient’s mobile number or email address with your selected gift option to send an e-card. Complete the payment and the recipient will be notified via the contact details provided.

For physical card purchase, you may proceed to the participating Toast Box or BreadTalk stores*.

Yes, you can. To perform the merging of your existing physical cards/e-cards, simply follow the steps below:

  1. Ensure all your physical cards are linked to your Mobile App account
  2. Go to your “Profile Page” on your BreadTalk Rewards Mobile App account
  3. Click on “Merge Cards”
  4. Select the 2 e-cards you wish to merge from and merge to*
  5. Click confirm and you are done!

*Kindly note that you are required to perform the merging action multiple times if you have more than 2 physical cards/e-cards in your account.

Price Increase

Providing premium and quality products has always been our commitment to our customers. Food and operating costs have continued to rise globally, resulting in the need to review the price of our Kopi E-Package. Making an adjustment of $1.20 ($0.10 per e-Voucher) will help us to continue providing our signature products to consumers without compromising on our commitment to quality.

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